ICONIC HOME wins twice at the German Brand Award 2025
An award for design, attitude and brand identity
It is with pride and gratitude that we ICONIC HOME announce: Our brand was honored twice at the German Brand Award 2025 - as Winner in the categories "Excellent Brands: Interior & Living" as well as "Excellent Brands: Newcomer Brand of the Year".
The German Brand Award, presented by the German Design Council and the German Brand Institute, is one of the most important awards for successful brand management in Germany. The jury recognizes brands that impress through consistent positioning, strategic clarity, visual identity and innovation.
The Jury's Statement
The brand project "ICONIC HOME" impresses with its consistent combination of aesthetic design, sustainability and technological precision. The iconic vase models, made from bio-based PLA, rely on an impressive design language that enriches living spaces and conveys timeless elegance.
Production in the company’s own workshop, combined with considered material choices and clearly defined production processes, underlines the brand’s high quality standards. The combination of design excellence, precise craftsmanship and modern production shapes ICONIC HOME’s approach to high-quality interior objects.
Excellent brand management in the interior sector
The “Excellent Brands: Interior & Living” category honours companies that shape the way we live through a strong brand presence. ICONIC HOME impressed with a holistic brand approach that combines design quality, new concepts and technological innovation.
The award in the category "Newcomer Brand of the Year" recognizes the special performance of young brands that have established themselves on the market within a short period of time with a strong visual identity, clear value profile and distinctive product design. For ICONIC HOME , this recognition is a significant milestone and a confirmation of the path it has taken.
A brand with attitude - What makes ICONIC HOME special
ICONIC HOME was founded with the vision of creating design objects that inspire through their form and make the brand instantly recognisable. At the heart of this are our vases — made in Germany in the company’s own design workshop using highly precise 3D printing with bio-based PLA.
The vases are characterized by their unique design language: A play of light and shadow that opens up new dimensions depending on the angle of view. They are objects with depth, not only visually but also conceptually. The extraordinary surface structure gives the vases their iconic effect - a reinterpretation of the classic vase as a sculptural, contemporary design object.
This design quality has been recognized not only nationally but also internationally. The vases from ICONIC HOME have been awarded some of the most important design prizes worldwide, including:
- Red Dot Design Award
- iF Design Award
- German Design Award
- Green Good Design Award
- A' Design Award
These awards underline the high standards that ICONIC HOME set for its products and for itself: perfect design, responsible manufacturing and a clear, credible brand attitude.
The logo: a symbol of clarity and character
The logo of ICONIC HOMEwhich is more than just a graphic identifier also deserves special attention. The reduced lines are based on the striking silhouette of the vase Straight, the first model in the collection. In its clarity, it sums up the brand's central design principle: reduction, precision and expressiveness.
It combines the organic design language of the products with a modern, geometric design approach and symbolizes the brand's claim to unite aesthetics and substance.
Holistic brand approach - from product to communication
ICONIC HOME sees product design, production, packaging, service and communication as connected responsibilities. Design, service and production are all under one roof.
In doing so, ICONIC HOME is not loud or obtrusive, but relies on restraint, clarity and presence - characteristics that are reflected in both product design and brand communication.
An outlook
The double award at the German Brand Award is a great honor for ICONIC HOME - and at the same time an incentive to consistently continue on the path we have taken. We would like to thank the German Brand Institute for this recognition and see the award as confirmation of our goal of combining contemporary design with a sense of responsibility and a clear brand profile.
For all those who see design not as a trend, but as an attitude, ICONIC HOME offers a home.
